UFC köptes nyligen av ”William Morris Endeavor” och ”International Management Group” för 34 miljarder kronor, en summa som Chael Sonnen anser vara rätt hög. Anledningen till detta pratade han om vid ”Three Amigos Podcast”, och detta hade Sonnen att säga:
I would trust that these new owners are very smart and that they’ve looked at the numbers, but to answer in a word, yes, I thought that was a high price.
It surprised me. I thought that was a very high price. Nobody knows what earnings are. You would generally value a company at two-and-a-half-times earnings, but because this is such a unique business, you could move that a little bit and talk banks into it, slightly, but you’re not gonna talk them into four-times earnings, and definitely not five-times.
The bottom line is that nobody knows what they’re earning. They are not a publicly traded company. They are private, and nobody knows the real numbers. Nobody knows what the TV numbers are. They know what FOX is, because FOX is public and they can check that, but they don’t know what Globo is and they don’t have any idea what subscribers are paying.
They can reveal live gate sales, but the UFC is not in the live gate business, anyway. They have no idea what the sponsorships are bringing in and they have no idea about the expenses. You only read what gets disclosed to the commissions. We just simply don’t know.
Hur försäljningen kommer att påverka företaget återstår att se, men en sak som är säker är att Dana White fortfarande kommer att vara ansiktet utåt.
