Ryktena kring en försäljning av UFC blir allt mer intensiva och affären verkar vara slutförd, det enda som saknas är en officiell bekräftelse från UFC:s sida. Om UFC skulle byta ägare hoppar den forne UFC-mästaren Randy Couture att de nya ägarna inte behåller Dana White. Enligt Couture förstör White UFC:s rykte genom sitt arroganta beteende.
I hear the company that bought it is keeping him on as the president. If the UFC has a problem right now as a brand, it’s an image problem. How they act and how they treat the fighters and the things that they do with their fighters that are in their stable and lot of that trickles down from him — his attitude. His attitude when he does interviews. His attitude when he deals with the media. His attitude when he deals with his fighters. So I don’t understand. If I bought the company and wanted to change that or take it to the next level, I’m thinking you need a change of face, you need a change of image. You address the class action lawsuit and all the other stuff that’s gone on in the tenure that they’ve been in charge. Now you’ve [become mainstream]. You’ve kicked down the doors. You’re on Fox television. You’re in all these countries. You’re everywhere. Where aren’t you? So do you need to keep kicking down doors and keep maintaining that particular attitude? I have no idea what that contract looks like and why, but maybe the new owners need need to get in, get the lay of the land, and figure out what’s going on. They need somebody to show them the ropes. But, are those really the ropes you want to be shown? Some of those ropes are pretty sour in my mind.
White har varit med UFC sedan ZUFFA köpte upp företaget 2001. Whites roll har varit UFC:s operativa chef och ansikte utåt sedan uppköpet, där hans uttalande ibland skapat stora rubriker. Under de senaste åren har dock White tagit ett steg tillbaka och inte synts lika mycket som tidigare.